SEO Consultant · AI-native organic growth
Organic search, engineered into forecastable revenue.
I’m Gaurav Kale. Eight-plus years scaling SaaS, eCommerce, and publisher brands — from 0 to 5,000+ top-10 rankings on Publift, to 320% organic growth on Cubelelo. I treat SEO as a revenue channel, not a checklist.
Worked on SaaS, eCommerce, publishing, B2B, and local brands including:
What I do
Five engagements, one throughline — organic revenue.
I don’t sell a fixed package. Each engagement is shaped around where the compounding lever actually is in your stack.
SaaS & B2B SEO
TOFU-to-BOFU content engines, competitor comparison plays, and programmatic landing pages that compound into qualified pipeline.
eCommerce SEO
Category scaling, technical audits, Shopify / WordPress / Magento migrations, bulk schema, and intent-led content that moves transactions — not just traffic.
Local & GMB SEO
Multi-location rollouts, programmatic suburb pages, Google Business Profile optimization, local citation stacks — shipped at 276-location scale.
AI / LLM Optimization
AIO and LLM optimization audits, citation-capture tactics for ChatGPT and Perplexity, summary-block patterns, and Claude + Ahrefs + GSC + GA4 MCP reporting.
Audits & Strategy
Six-month SEO strategy decks, technical and site-structure audits, backlink gap analysis, internal linking maps, and content pillar planning.
Industries
Seven verticals. Thirty-plus case studies. Patterns that transfer.
Most SEO playbooks are vertical-blind. I’ve shipped on live accounts across these markets — so the strategy fits the business model, not a template.
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SaaS & MarTech
Publisher monetization, artwork approval platforms, B2B software — TOFU-to-BOFU content, competitor comparisons, LLM optimization. Publift, Artworkflow HQ.
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eCommerce & DTC
Category dominance, schema at scale, migrations, outranking marketplaces. 320% organic growth on Cubelelo; core-update recovery on AutoCraze.
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Publishing & Ad Tech
Stats-led content, DR builds from zero, premium lead gen for publisher platforms. 5,000+ top-10 rankings; acquired by Carsales.com.
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Local & Multi-location
Programmatic suburb pages, GBP at scale, citation stacks, trust-signal buildouts. 276 GMB listings for NephroPlus; 500+ suburb pages for The Clean Plumber.
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Healthcare & Wellness
EEAT-heavy content, Shopify migrations, bulk local listings for clinic chains. Nirogam, NephroPlus — YMYL-aware execution.
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B2B Manufacturing
React-site tech hygiene, content pillars, FAQ pruning, service-page clusters. 723 keywords in top 3 for LION Circuits.
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ABM & Growth Marketing
Service pages, downloadable templates, stats-led link earning in competitive B2B SERPs. 100+ MoM leads for xGrowth in Australia.
Selected work
Thirty-plus case studies. Seven verticals. One operator.
SaaS · Publisher tech · April 2023 – March 2026
Publift — from domain rating 0 to a Carsales.com acquisition.
Started on a brand-new domain with no traffic. Staged the site through stats-led TOFU content, built DR in parallel, then moved into BOFU competitor comparisons. Along the way we rolled out LLM optimization patterns — summary buttons, article summary cards, re-optimized pieces — that added ~30% to visitors in a single month.
- 5,000+Top-10 rankings
- 50K+Monthly organic visits
- 100+High-value leads / month
- 15+Premium publisher leads ($20K+/mo) / month
eCommerce · Dec 2020 – Feb 2022
Cubelelo — 320% organic, 88% lift in transactions.
Out-ranked Amazon and Flipkart on category terms. Fixed crawl waste with canonical and pagination rules, shipped schema in bulk via a Shopify app, and rebuilt the category-to-blog internal link graph.
B2B · Manufacturing · May 2024 – Feb 2025
LION Circuits — 723 keywords in top 3.
Cleaned tech hygiene on a React-built site, pruned thin user-generated FAQ pages that were cannibalising clusters, and layered a content pillar model. Hit 14K monthly organic with five high-quality blogs a month.
Local · Australia · Dec 2024 – Dec 2025
The Clean Plumber — 500%+ organic clicks, 200+ MoM calls.
Programmatic suburb pages (500+), deliberately split across template batches to avoid scaled-content spam. Trust-signal buildout (team, awards, real jobs, embedded maps) plus GBP post cadence and CRO on mobile CTAs.
eCommerce · Australia · Jan 2025 – Mar 2026
AutoCraze — recovered from a May-2020 core-update hit.
Reshifted the content-heavy commercial pages back into category PLPs where buyer intent actually sat. Fixed sitewide crawl waste, canonical issues, and multiple H1s. Unlocked top-10 on head terms like “rims” and “wheels online”.
B2B · ABM · Jan 2023 – Feb 2025
xGrowth — 100+ MoM leads from a cold Australian market.
Diversified lead gen across service pages and downloadable templates. Earned links from Copy.ai, Ghost.io, Sortlist, and Leadfeeder via stats-led content and real founder insights.
Local · Healthcare · Dec 2021 – Feb 2022
NephroPlus — 276 GBP listings, built and optimized.
Template-led solution for 276 dialysis centres across India, with NAP consistency on the website and duplicate-profile cleanup. Local visibility lifted on core city queries post-launch.
More work
Three more accounts from the portfolio.
Selected work above is the highlight reel — these are additional engagements across SaaS, eCommerce, local, and brand SEO.
eCommerce · Healthcare · Mar 2021 – Sep 2021
Nirogam — 80% organic lift through a Shopify migration.
Overhauled EEAT signals for a global Ayurveda brand competing against Healthline and WebMD. Migrated WordPress to Shopify without losing SEO, rebuilt category UX, and published intent-led content to regain market share.
SaaS · MarTech · Feb 2021 – Feb 2022
Artworkflow HQ — 414 organic leads in year one.
Launched a new packaging-artwork SaaS on a fresh domain in a niche B2B market. Shipped 10+ articles monthly, built competitor links, added product tools and free-trial flows — leads from month three.
Local · Services · Mar 2021 – Sep 2021
Influencer marketing portal — 150+ leads/month at launch.
Built topical authority and local visibility for a new service brand in a trending category. City-targeted GMB profiles, platform-specific service pages, PR links, and cluster content — 800+ daily organic clicks post-sandbox.
Impact, not vanity
Eight-plus years of operator work, in numbers.
Organic traffic growth on Cubelelo (134K → 566K users)
Top-10 Google rankings scaled on Publift SaaS
GMB listings built & optimized for NephroPlus
Client accounts led across SaaS, eCom, B2B, Local
On live client accounts — agency, in-house, remote
Chrome extensions built for AI-SEO workflows
Why work with me
Five things I try to be sharper at than most SEO hires.
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01
Operator, not just advisor.
I own strategy decks, execution, tech tickets, content briefs, and reporting. You don’t get a PDF and a wave goodbye — you get someone embedded in the weekly work.
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02
Full-stack SEO.
Technical audits, content pillars, digital PR, programmatic, local and GMB, multilingual, migrations — shipped on live sites across Shopify, WordPress, Magento, Webflow, and React.
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03
AI-native before it was mainstream.
Three Chrome extensions of my own (ChatGPT / AI Mode / Forums citation extractors). Ahrefs + GSC + GA4 MCPs wired into Claude for reporting. I use AI to compress work, not replace thinking.
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04
Forecastable, not fluffy.
I report on pipeline, leads, transactions, and revenue — not just rankings and impressions. You’ll always know what your SEO spend is actually returning.
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05
Range across verticals.
SaaS, eCommerce, B2B manufacturing, publishing, health, automotive, local services, ABM, GMB. Patterns transfer between them — lazy playbooks don’t.
About
Eight-plus years learning SEO on live accounts — not slide decks.
I started in 2018 as a digital marketing trainee in Nagpur, moved into SEO inside of four months, and have been on client accounts ever since — agency, in-house, and remote-first for an Australian publisher platform from 2022 to 2025. Today I’m an independent SEO Consultant, leading every engagement start-to-end for teams across India, Australia, and the US. I’ve run a personal project that hit Mediavine approval, and build automation tools on the side because the work kept asking for them.
Read the full story →Career
Eight-plus years on live accounts — in milestones.
Not a résumé line-item list. The throughline is the same across every stage: ship SEO that moves revenue, not slides.
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2026 — Present
Independent SEO Consultant · Remote
Leading SEO engagements end-to-end — audit through strategy, content direction, technical fixes, link building, and reporting — for SaaS, eCommerce, B2B, local, and publishing brands across India, Australia, and the US. One owner on your account from kickoff to results.
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Aug 2024 — May 2025
SEO Lead · SODP Media (AU) · Remote
Led SEO strategy and execution across 20+ high-value accounts in SaaS, eCommerce, and publishing. Six-month strategy decks, advanced link-building (digital PR, privacy-policy links, guest posts), AIO and LLM optimization audits, AI agent development, multilingual SEO, GMB and YouTube optimization, and client reporting powered by Claude + Ahrefs + GSC/GA4 MCP integrations.
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Apr 2022 — Jul 2024
SEO Analyst · SODP Media (AU) · Remote
Keyword research, clustering, content pillar strategy, daily Google News and trends briefs, technical and backlink audits, CTR and internal linking reports, and monthly client reporting across diverse verticals.
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Nov 2018 — Jan 2022
SEO Analyst · Walnut Folks Pvt. Ltd.
Strategized SEO across client projects, managed a targeted keyword portfolio, ran on-page / off-page / technical audits, owned internal linking reviews, and stayed ahead of core updates from Penguin-era on.
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Aug 2018 — Nov 2018
SEO Intern · Walnut Folks Pvt. Ltd.
Link building, guest posting, citation work, basic on-page and tech implementations on WordPress, Shopify, Magento, and Webflow.
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Jan 2018 — Aug 2018
Digital Marketing Trainee · Capturous Infotech
First exposure to SEO, local SEO implementations, and the honest realization that I’d rather own this channel than dabble in ten of them.
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2018
Bachelor of Business Administration · Nagpur University
The formal credential. Most of what I actually use day-to-day came from running live accounts.
How I work
A four-stage engagement, built around the client’s revenue.
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01
Audit
Technical health, content decay, backlink gaps, competitor intel, site-structure review. One consolidated findings deck — no filler, no dashboard screenshots as “insights”.
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02
Strategy
A six-month deck with prioritized bets, revenue targets, and a content + links + tech roadmap mapped to your stack and your team’s capacity.
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03
Execute
Content briefs, tech tickets, link outreach, GMB builds, programmatic rollouts, LLM optimization — shipped weekly with a clear owner for each item.
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04
Measure
Weekly and monthly reporting tied to pipeline and transactions, with Claude + MCP integrations powering the data pulls so the analysis gets to you faster.
What I’ve built
Tools that came out of real client work.
I build when the market doesn’t have what the work needs. Everything below was used on live accounts before it got shared.
ChatGPT Citation Extractor
Chrome extension that pulls citations from ChatGPT outputs — used for GEO tracking and brand-building plays.
AI Mode Citation Extractor
Pulls AI Overview citations off Google’s AI Mode to map who’s getting cited on target queries.
Forums Extractor
Scrapes SERP forum discussions for content briefs and digital PR angle research.
Backlink Monitor
Tracks follow/nofollow status on live backlinks, emails weekly digests, and flags status-code changes before clients notice.
Screaming Frog Audit Automation
Turns a raw crawl export into a client-ready issues report in minutes instead of days.
AI Content Outline Planner
Pulls the top 10 SERP competitors for a query and generates a heading-tag-structured content outline for writers.
AI & automation
How I work faster — without replacing the thinking.
AI compresses data pulls, audits, and research. Strategy, prioritization, and client judgment stay human. Everything here runs on live accounts.
Reporting core
Claude + GSC, GA4 & Ahrefs MCPs — page-level traffic, position, and CTR from Search Console; users and lead events from GA4; competitor keywords, backlink gaps, and domain intel from Ahrefs — pulled into one workflow for weekly and monthly client reporting.
AI search & GEO
ChatGPT, AI Mode, and Forums citation extractors map who’s getting cited on target queries. LLM summary patterns — summary buttons, article cards, re-optimized content — shipped on Publift for a ~30% visitor lift in one month.
Research & content ops
Perplexity for SERP categorization and cluster planning. ChatGPT for writer-facing brief instructions. AI Content Outline Planner turns top-10 competitors into heading-tag outlines — less time formatting, more time on angle and intent.
Technical & link ops
Screaming Frog crawl exports → client-ready issue reports in minutes. Backlink Monitor tracks follow/nofollow status on a schedule with email digests. Claude filters local directory prospects before outreach goes out.
Multi-model analysis
Claude for reporting synthesis and link prospecting. ChatGPT, Gemini, Grok, and Perplexity for parallel research angles — categorization, competitor framing, and data interpretation. AI speeds the loop; I own the call.
Let’s talk
Got an SEO problem worth solving?
If organic is stuck, strategy is scattered, or AI search is already eating your traffic — I’d like to help. I take a small number of engagements at a time so I can stay close to the work.